The first Aphetor Games, a new event pitting teams of social media creators against each other, is underway in Snowdonia in Wales.

Hosted by YouTube stars Chunkz and Yung Filly as well as presenter, songwriter and Fulham Ladies footballer Chelcee Grimes, The Aphetor Games brings together 20 content creators to compete across three days of unique, socially-distanced challenges at Zip World and other venues in Snowdonia.

TikTok star Amelia Gething, Ninja Warrior UK champion Tim Champion, Love Island’s Eyal Booker, World Parkour Champion David Nelmes and 2018 ‘The Voice’ runner-up Donel Mangena are among the contenders for the overall crown, and they’re each documenting their journey on social.

Covid-safe challenges overseen by independent health and safety experts include gravity kart racing, obstacle courses and a bar-hanging challenge above a reservoir. And the action can be seen for free at aphetor.com and across social by searching #aphetorgames and searching @aphetorgames.

Instead of a traditional opening ceremony, the organisers created a fully scannable QR Code on West Beach in Llandudno (close to the Games’ location) to allow the public to scan the code to gain exclusive access to Aphetor content (see images attached).

Aphetor Founder, Thode, said: “We wanted to create a sporting series that appeals to Gen Z which meant stripping back how we traditionally consume sport and creating an ecosystem for some of the biggest influencers and creators on the planet to compete, capture their own content, and share it with their audiences on their own platforms.”